Among the birthday cards, cards for your wife, your dad, and your grandmother, there is a small section labeled 'TROUBLED RELATIONSHIP'. I'm guessing if you should be shopping in that section you don't care that it's your partner's birthday.

In the pool toy section there is an inflatable tube with a 6-pack cooler built in. The picture on the box shows a smiling 6-year old with some bottles of water sticking out of the cooler area. I'm guessing that's really not their target market.